{"id":26722,"date":"2026-10-28T17:06:09","date_gmt":"2026-10-28T16:06:09","guid":{"rendered":"https:\/\/lupicinio.com\/?p=26722"},"modified":"2026-10-28T17:22:47","modified_gmt":"2026-10-28T16:22:47","slug":"ata-italy-new-trends-in-vertical-agreements-and-selective-distribution","status":"publish","type":"post","link":"https:\/\/lupicinio.com\/en\/ata-italy-new-trends-in-vertical-agreements-and-selective-distribution\/","title":{"rendered":"ATA Italy: New Trends in Vertical Agreements and Selective Distribution"},"content":{"rendered":"

We share an article published by the Antitrust Alliance<\/a> (ATA) <\/strong>on recent trends in the enforcement practice of the Italian Competition Authority (AGCM) concerning vertical agreements, with particular emphasis on resale price maintenance (RPM) and selective distribution practices. The article examines the decision adopted in March 2026 against Morellato, which was fined approximately \u20ac26 million for anti-competitive practices relating to resale pricing and sales through online platforms, as well as the subsequent investigations launched into Citizen, Swatch and DJI\/Nital.<\/p>\n

These proceedings suggest a possible shift towards stricter enforcement of competition rules in Italy, particularly regarding price monitoring, distributors’ commercial autonomy and restrictions on online sales. They also highlight the importance of reviewing not only the contractual terms of distribution agreements but also their practical implementation, ensuring that commercial policies comply with competition law and that restrictions imposed on distributors pursue legitimate objectives and are proportionate and non-discriminatory.<\/p>\n

Lupicinio International Law Firm\u00a0<\/strong>is<\/span> the sole Spanish member of the Antitrust Alliance, an excellent example of the Cluster model, comprising a European alliance of law firms specialised in Competition Law. ATA provides comprehensive Competition Law services across Europe and holds a Band 1 ranking in Chambers & Partners. ATA combines three key strengths: intellectual leadership, a collaborative approach and flexibility in pricing.<\/p>\n

To read the full article, please visit the following link<\/strong><\/a>.<\/p>\n

\u3164<\/p>\n

******<\/p>\n

More information:<\/p>\n

Lupicinio International Law Firm<\/strong><\/span>
\nC\/ Villanueva 29
\n28001 Madrid
\nP: +34 91 436 00 90<\/p>\n","protected":false},"excerpt":{"rendered":"

We share an article published by the Antitrust Alliance (ATA) on recent trends in the enforcement practice of the Italian Competition Authority (AGCM) concerning vertical agreements, with particular emphasis on resale price maintenance (RPM) and selective distribution practices. The article examines the decision adopted in March 2026 against Morellato, which was fined approximately \u20ac26 million…<\/p>\n","protected":false},"author":3,"featured_media":26721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2654,1894,1483],"tags":[],"class_list":["post-26722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-antitrust-alliance-en-2","category-derecho-de-la-competencia-en","category-newsletters-en"],"yoast_head":"\nATA Italy: New Trends in Vertical Agreements and Selective Distribution | Lupicinio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lupicinio.com\/en\/ata-italy-new-trends-in-vertical-agreements-and-selective-distribution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ATA Italy: New Trends in Vertical Agreements and Selective Distribution | Lupicinio\" \/>\n<meta property=\"og:description\" content=\"We share an article published by the Antitrust Alliance (ATA) on recent trends in the enforcement practice of the Italian Competition Authority (AGCM) concerning vertical agreements, with particular emphasis on resale price maintenance (RPM) and selective distribution practices. The article examines the decision adopted in March 2026 against Morellato, which was fined approximately \u20ac26 million...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lupicinio.com\/en\/ata-italy-new-trends-in-vertical-agreements-and-selective-distribution\/\" \/>\n<meta property=\"og:site_name\" content=\"Lupicinio\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-28T16:06:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-28T16:22:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lupicinio.com\/wp-content\/uploads\/2026\/10\/ATA-Italy-October-2026.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1748\" \/>\n\t<meta property=\"og:image:height\" content=\"1240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lupicinio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lupicinio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ATA Italy: New Trends in Vertical Agreements and Selective Distribution | Lupicinio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lupicinio.com\/en\/ata-italy-new-trends-in-vertical-agreements-and-selective-distribution\/","og_locale":"en_US","og_type":"article","og_title":"ATA Italy: New Trends in Vertical Agreements and Selective Distribution | Lupicinio","og_description":"We share an article published by the Antitrust Alliance (ATA) on recent trends in the enforcement practice of the Italian Competition Authority (AGCM) concerning vertical agreements, with particular emphasis on resale price maintenance (RPM) and selective distribution practices. The article examines the decision adopted in March 2026 against Morellato, which was fined approximately \u20ac26 million...","og_url":"https:\/\/lupicinio.com\/en\/ata-italy-new-trends-in-vertical-agreements-and-selective-distribution\/","og_site_name":"Lupicinio","article_published_time":"2026-10-28T16:06:09+00:00","article_modified_time":"2026-10-28T16:22:47+00:00","og_image":[{"width":1748,"height":1240,"url":"https:\/\/lupicinio.com\/wp-content\/uploads\/2026\/10\/ATA-Italy-October-2026.png","type":"image\/png"}],"author":"Lupicinio","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lupicinio","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/lupicinio.com\/en\/ata-italy-new-trends-in-vertical-agreements-and-selective-distribution\/#article","isPartOf":{"@id":"https:\/\/lupicinio.com\/en\/ata-italy-new-trends-in-vertical-agreements-and-selective-distribution\/"},"author":{"name":"Lupicinio","@id":"https:\/\/lupicinio.com\/en\/#\/schema\/person\/32c9e6cc89f743b9801bd542ec29f4a8"},"headline":"ATA Italy: New Trends in Vertical Agreements and Selective Distribution","datePublished":"2026-10-28T16:06:09+00:00","dateModified":"2026-10-28T16:22:47+00:00","mainEntityOfPage":{"@id":"https:\/\/lupicinio.com\/en\/ata-italy-new-trends-in-vertical-agreements-and-selective-distribution\/"},"wordCount":238,"publisher":{"@id":"https:\/\/lupicinio.com\/en\/#organization"},"image":{"@id":"https:\/\/lupicinio.com\/en\/ata-italy-new-trends-in-vertical-agreements-and-selective-distribution\/#primaryimage"},"thumbnailUrl":"https:\/\/lupicinio.com\/wp-content\/uploads\/2026\/10\/ATA-Italy-October-2026.png","articleSection":["Antitrust Alliance","Competition Law","Newsletters"],"inLanguage":"en-US"},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/lupicinio.com\/en\/ata-italy-new-trends-in-vertical-agreements-and-selective-distribution\/","url":"https:\/\/lupicinio.com\/en\/ata-italy-new-trends-in-vertical-agreements-and-selective-distribution\/","name":"ATA Italy: New Trends in Vertical Agreements and Selective Distribution | Lupicinio","isPartOf":{"@id":"https:\/\/lupicinio.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lupicinio.com\/en\/ata-italy-new-trends-in-vertical-agreements-and-selective-distribution\/#primaryimage"},"image":{"@id":"https:\/\/lupicinio.com\/en\/ata-italy-new-trends-in-vertical-agreements-and-selective-distribution\/#primaryimage"},"thumbnailUrl":"https:\/\/lupicinio.com\/wp-content\/uploads\/2026\/10\/ATA-Italy-October-2026.png","datePublished":"2026-10-28T16:06:09+00:00","dateModified":"2026-10-28T16:22:47+00:00","breadcrumb":{"@id":"https:\/\/lupicinio.com\/en\/ata-italy-new-trends-in-vertical-agreements-and-selective-distribution\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lupicinio.com\/en\/ata-italy-new-trends-in-vertical-agreements-and-selective-distribution\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lupicinio.com\/en\/ata-italy-new-trends-in-vertical-agreements-and-selective-distribution\/#primaryimage","url":"https:\/\/lupicinio.com\/wp-content\/uploads\/2026\/10\/ATA-Italy-October-2026.png","contentUrl":"https:\/\/lupicinio.com\/wp-content\/uploads\/2026\/10\/ATA-Italy-October-2026.png","width":1748,"height":1240},{"@type":"BreadcrumbList","@id":"https:\/\/lupicinio.com\/en\/ata-italy-new-trends-in-vertical-agreements-and-selective-distribution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/lupicinio.com\/en\/abogados-derecho-internacional\/"},{"@type":"ListItem","position":2,"name":"ATA Italy: New Trends in Vertical Agreements and Selective Distribution"}]},{"@type":"WebSite","@id":"https:\/\/lupicinio.com\/en\/#website","url":"https:\/\/lupicinio.com\/en\/","name":"Lupicinio","description":"Abogados Internacionales","publisher":{"@id":"https:\/\/lupicinio.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lupicinio.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lupicinio.com\/en\/#organization","name":"Lupicinio International Law Firm","url":"https:\/\/lupicinio.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lupicinio.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/lupicinio.com\/wp-content\/uploads\/2021\/10\/lupicinio-e1634641574720.png","contentUrl":"https:\/\/lupicinio.com\/wp-content\/uploads\/2021\/10\/lupicinio-e1634641574720.png","width":325,"height":104,"caption":"Lupicinio International Law Firm"},"image":{"@id":"https:\/\/lupicinio.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lupicinio.com\/en\/#\/schema\/person\/32c9e6cc89f743b9801bd542ec29f4a8","name":"Lupicinio","url":"https:\/\/lupicinio.com\/en\/author\/lupicinio\/"}]}},"_links":{"self":[{"href":"https:\/\/lupicinio.com\/en\/wp-json\/wp\/v2\/posts\/26722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lupicinio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lupicinio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lupicinio.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/lupicinio.com\/en\/wp-json\/wp\/v2\/comments?post=26722"}],"version-history":[{"count":3,"href":"https:\/\/lupicinio.com\/en\/wp-json\/wp\/v2\/posts\/26722\/revisions"}],"predecessor-version":[{"id":26725,"href":"https:\/\/lupicinio.com\/en\/wp-json\/wp\/v2\/posts\/26722\/revisions\/26725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lupicinio.com\/en\/wp-json\/wp\/v2\/media\/26721"}],"wp:attachment":[{"href":"https:\/\/lupicinio.com\/en\/wp-json\/wp\/v2\/media?parent=26722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lupicinio.com\/en\/wp-json\/wp\/v2\/categories?post=26722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lupicinio.com\/en\/wp-json\/wp\/v2\/tags?post=26722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}